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PayTo marketing kit

This marketing kit is designed to help businesses communicate PayTo to their customers.

Download and/ or use of the PayTo Trade Marks will be deemed acceptance of the Terms and Conditions of Use:

Wordmark

Designed with flexibility and function in mind, the wordmark can work across multiple channels and applications. PayTo has been designed to complement, rather than compete with, other brands and services. The wordmark sits seamlessly alongside financial institutions’ products and on a merchant’s website or payment screen. Where not practical to use the wordmark due to space limitations or technological constraints, a symbol and a text-only mark may be used as alternatives to signify the PayTo identity, subject to the conditions noted below.

wordmark

Symbol

For clarity and consistency, it is recommended that the full name (Pay To) should still appear in the same visual field as the standalone symbol.

symbol

Text only mark

When using the text-only mark, PayTo should always appear as one word with both a capital ‘P’ and ‘T’. Situations where you might need to use the text-only mark include text-only displays, when writing copy, or on a button.

text only

Primary colour palette

Please ensure the correct colours are used for the relevant application. For example, CMYK and Pantone are used for Print. HEX and RGB are used for digital applications. Legibility and accessibility are key to ensuring that wordmark is always visible. Please consider the colour of the background before selecting the appropriate wordmark or symbol colour.

colour palette

Legibility: clear space and size requirements - wordmark

The size of the PayTo wordmark should be at least as large as every other payment mark or other mark displayed. It is recommended that the minimum size of the PayTo wordmark be no less than 60px wide in digital environments (or 20mm in print). 

spacing

Legibility: clear space and size requirements - symbol

The size of the PayTo symbol should be at least as large as every other payment mark or other mark displayed. It is recommended that the minimum size of the PayTo symbol be no less than 25px wide in digital environments (or 10mm in print). 

PayTo   Clearspace Symbol (003)

Co-branding

The PayTo wordmark can be positioned next to or above the partner brandmark whilst adhering to the clear space rule. There should be a relationship between either the width or the height of the two logos so there is equal positioning. One shouldn’t feel more important or larger than the other.  When co-branding with a financial institution or merchant, the colour of the PayTo wordmark should always be within the PayTo core colour palette. 

co branding

Communicating PayTo

Let your customers know PayTo is available with messaging across all customer touchpoints. These templates are not required to be used verbatim but using consistent themes will improve awareness and confidence in PayTo. 

Please link back to www.payto.com.au/consumer where feasible to ensure customers have access to further information they may need about PayTo 

Short form templates

  • You can now PayTo us, straight from your bank account.
  • New! Use PayTo for secure payments directly from your bank account.
  • PayTo us from your bank account.
  • PayTo directly from your bank account.
  • New! Direct debits are going digital. Welcome to PayTo.

Medium form templates

What is PayTo? 

  • PayTo is an easy, digital way to pay directly from your bank account. PayTo gives you visibility and control as you can see and manage your PayTo agreements in your internet or mobile banking app. 
  • PayTo is a fast and secure payment option. PayTo gives you more control over payments from your bank account with the ability to view and manage PayTo agreements in your internet or mobile banking. 

Using PayTo: 

  • You can set up a PayTo agreement using your BSB and account number, or better still, your PayID which makes it easier to set up payments on the spot. 
  • With PayTo, you’ll have more visibility and control over your payment arrangements with a new, digital experience in your internet or mobile banking app. 
  • You can use PayTo for all kinds of payments including recurring bills that were typically paid through direct debit, or in-app and online purchases that previously relied on a card. 

PayTo and direct debit: 

  • Direct debit is going digital. Welcome to PayTo, where you can view and manage your PayTo agreements in your internet or mobile banking app. 
  • When your direct debits move to PayTo, you’ll have move visibility and control. PayTo agreements can be viewed and managed in your internet or mobile banking. 

Safety and security: 

  • PayTo agreements can be found in your internet or mobile banking app, so you can rest easy knowing that your information is protected by the same level of security as the rest of your banking data. 

Long form templates - what is PayTo?

  • You can now pay directly from your bank account with PayTo <instead of using the current direct debit system OR needing a card>. It’s easy. Set up a PayTo agreement with us, approve it in your internet or mobile banking app and take the hassle out of payments. You can view and manage the PayTo agreement in your banking app, so you’ll have full visibility and control.
  • We now offer PayTo – an easy, digital way to pay directly from your bank account. PayTo gives you visibility and control as you can see and manage your PayTo agreements in your internet or mobile banking app.
  • PayTo offers you a secure and fast way to pay, directly from your bank account. When we set up a PayTo agreement with you, you can check and approve the payment terms in your internet or mobile banking app. Once we have your authorisation, we’ll debit your account in line with the agreed terms. If we need to make a change, we’ll ask for your authorisation again in your banking app. And, if you need to make a change, just get in touch with us. 

Long form templates - using PayTo

  • To set up a PayTo agreement with you, we will need your BSB and account number, or better still, your PayID. Before we debit your account though, we will need your authorisation of the PayTo agreement. You can review the agreement’s detail and authorise it in your internet or mobile banking app.
  • We are now offering PayTo as a secure and fast way to pay directly from your bank account. It’s a new option that allows payment without a card. We will set up a PayTo agreement with you, which details the payment terms. You’ll need to review and authorise it in your internet or mobile banking app.

PayTo terminology

  • PayTo agreement: The agreement that records the authorised payment terms between us (the business or merchant) and you (the payer customer).
  • Payment terms: The specific terms that collectively make up a PayTo agreement including:
    1. Payee or payment initiator: The party initiating or receiving the payment.
    2. Payment amount: Amount(s) authorised by the payer customer.
    3. Frequency: How often payments may be debited from the payer customer’s bank account.
    4. Agreement type: Type of agreement, for example, fixed or variable.
    5. First/ last payment due: Date on which the first/ last payment may be debited.
    6. Description/ short description: Long or short form description of the agreement.
    7. Start date/ end date: First and last date that the agreement may be used for initiating payments from the payer customer’s bank account.